Sony does not believe Bezell - fewer smartphones are functional - they are not intuitive from user's perspective '

Sony does not believe Bezell - fewer smartphones are functional - they are not intuitive from user's perspective

Though recently Sony had a thin bezel compared to its predecessors of smartphones, the company is facing a difficult time in terms of the concept of all-screen smartphones. This was discussed with the colleagues in an internal interview of the company executives. After years, Xperia XZ2 and Xperia XZ2 were the breath of fresh air due to compact design overhaul.

Sony is still committed to the smartphone market, how can that moment be seen
The phone introduced the 'Ambient Flow' design language, which was successful in Omni Balance Visual Soni, had not let in years gone by. Although the industry's view was that the new Android flagship has proven them wrong by presenting Xperia XZ 2 premiums to eliminate Sony's 16: 9 handset in the high-end market, which has a widescreen image format.

Sony's designers are still not sure about thin bezels and extended aspect ratios. They want to come out with products that look not only good but also functional at the same time. According to them, all screen smartphones can not really be ergonomic and form factor can not be comfortable with customer approach. However, Sony is not the same design adhesive for any product generation.

An example of this approach is Xperia XZ2. Xperia XZ2 Compact has small bezel and an aspect ratio of 18: 9, but it is a portable device that can be easily used alone. Xperia XZ2 Premium is a phablet that offers huge multimedia users and its ratio is 16: 9, which is consistent with today's video content. Plus, the XZ2 premium has a long performance but the Japanese company's product team thinks that a longer aspect ratio will spoil the user experience.

Sony is currently planning a new bezel-less handset but it is not committed to anything. Its mobile division is decreasing and it is in heavy debt. Even so, it has not reduced the company's spirits and is not planning to exit the smartphone market.

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