Xiaomi most favored brand in sub-Rs 15,000 fragment in India: Counterpoint report

Under Rs 15,000 Xiaomi offers cell phones like Redmi Note 5 Pro, Redmi 6 Pro, Redmi Note 5 among others

Under Rs 15,000 Xiaomi offers cell phones like Redmi Note 5 Pro, Redmi 6 Pro, Redmi Note 5 among others

One out of three Indian clients are wanting to buy their next cell phone in the Rs 10,000-Rs 15,000 value go, another study said on Monday, including that Xiaomi is the most favored brand for buyers' next buy in this portion.

While two out of three clients are intending to purchase a mid or top of the line telephone in India, four of every five clients are happy with their flow cell phones, said "Purchaser Lens", a worldwide research program by Counterpoint Research.

"Cell phone clients in India are winding up more refined the same number of them are on their second or third cell phone. We have seen propelled highlights diffusing through the mid-level section quicker than any time in recent memory and clients are finding these highlights sufficiently alluring to overhaul," said Pavel Naiya, Senior Analyst, Consumer Lens.

It took under a half year for a portion of the key leader highlights of 2018 to achieve the mid-level market.

"This is likely the reason that one of every three respondents in our review are intending to spend Rs 10,000-Rs 15,000 on their next cell phone buy," Naiya included.

OnePlus is the favored brand in the quickly developing Rs 25,000 to Rs 40,000 section, where customers are searching for premium encounters at reasonable value focuses.

"There is solid rivalry to get develop cell phone clients and we see unique hardware producers (OEMs) ending up more forceful and offering a more grounded incentive in these two essential value fragments," said Associate Director Tarun Pathak.

While Xiaomi remains the most favored brand, Samsung is the second-most favored brand. OnePlus is in front of a portion of the main cell phone brands like OPPO, Vivo, Apple and Honor as the following favored brand.