Realme aims to expand footprint in India, to open exclusive experience stores across country

Realme is planning to expand its footprint in India, world's second biggest smartphone market after China. The Chinese smartphone producer aims to open exclusive stores in the country in the second 50% of 2019, CEO Madhav Sheth said. The move comes in the wake of the ongoing changes made in Foreign Direct Investment (FDI) norms for the web-based business industry. 

Realme is planning to expand its footprint in India, world's second biggest smartphone market after China. The Chinese smartphone creator aims to open exclusive stores in the country in the second 50% of 2019, CEO Madhav Sheth said. The organization presently sells its smartphones through internet shopping websites like Amazon, Flipkart and so forth. Realme, the Oppo sub-mark, was yet to bolt the area for its first experience store. The move comes in the wake of the ongoing changes made in Foreign Direct Investment (FDI) norms for the web-based business industry. 

According to the new FDI arrangement on web-based business websites, the administration has banned driving on the web sellers like Flipkart and Amazon from going into exclusive deals on their platforms. The changes will be viable from February 1. Realme has secured third place on the list of driving smartphone brands in India with a nine percent market share. 

Realme 1, Realme 2, Realme 2 Pro, Realme CI, and Realme U1 are the five smartphones that organization has propelled in the Indian market so far. The brand looks to give an intense battle to other successful brands like Xiaomi, OnePlus, Vivo. Nonetheless, the brand will keep on focusing on the sub-Rs 20,000 segment where it sees substantial consumer development. 

The organization as of late held hands with Reliance Digital to sell its smartphones across 1300+ Reliance Digital and My Jio stores in 13 cities.