Samsung Opening First Ever US Retail Stores To Take On Apple
Samsung in an offer to additionally expand its presence in the US and furthermore to go up against the main adversary Apple on its home turf plans to open its first retail stores in the US. Last week, the South Korean firm declared that it would initiate three retail stores on Feb 20. The new Samsung retail stores, called Samsung Experience Stores, will also check ten years of the Galaxy telephone.
Samsung Experience Stores – what's in store?
Samsung's arrangement to open retail stores will also help the company to aggressively advance its up and coming flagship, which is required to make a big appearance on Feb 20. Every one of the three Samsung retail stores will be situated in major metropolitan areas – Los Angeles (at the Americana at Brand), Long Island (at Roosevelt Field) in New York and Houston (at the Galleria).
"They revealed to us that they adore being able to stroll into a store and experience how the latest innovation from Samsung works together to make a one of a kind, immersive experience," the Korean firm said in a statement. "Cosmic system fans, specifically, referenced that they were searching for a space to call their own, a spot where they can figure out Samsung products first-hand."
Visitors will be permitted to attempt devices like smartphones, TVs and VR glasses at Samsung retail stores. Similar to Apple's strategy, Samsung retail stores will also incorporate stroll in repairs and in-person customer support. Also, users will also have the capacity to purchase the products.
"We need to manufacture a 'play area' for Samsung fans – a spot to find out about and experiment with the majority of the stunning new products we bring to the table," Samsung said.
The first major push in retail
Despite the fact that Samsung is the world's biggest producer of telephone and TVs, it doesn't work its stores to sell the gadgets it makes. Instead, the Korean firm relies on partners, including carriers and retailers to sell its gadgets. So far, Samsung's physical stores have just been spring up shops and Experience storefronts situated inside Best Buy.
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Since 2013, Samsung has been cooperating Best Buy to set up spring up shops to showcase Samsung's products. In spite of the fact that the company opened a Samsung 837 showroom at 837 Washington in New York's Meatpacking District to display its products, it doesn't sell devices at this store.
Thus, the new Samsung retail stores are the first major push from the Korean firm to expand its presence in the US. Samsung has opened committed stores in the UK, yet huge numbers of the stores are witnessing low traffic.
Apple's physical shops, then again, are a vital piece of Apple's retail strategy. Apple Stores enable users to attempt the devices and furthermore get in-person troubleshooting help. As of now, the iPhone creator has around 506 stores across 24 countries.
Samsung retail stores – how it could help?
It remains to be seen whether Samsung retail stores in the US will also see traffic issues like in the UK, or give an extreme battle to the effectively established retail fronts like Apple and Microsoft. One thing is without a doubt that Samsung Experience Stores will help the company to have an immediate connection with the customers, give better technical support and customer service.
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What's more, on the off chance that the first there stores demonstrate a success, at that point we would more Samsung Experience Stores in the US and different parts of the world. Samsung, in its declaration, effectively noticed that the first three locations are "just the start."
Alongside the retail stores, Samsung also has plans to open spring up stores all through the US one month from now. On February 20, Samsung will host an "Unloaded" occasion in San Francisco, where the company is relied upon to showcase Galaxy S10 and its first foldable smartphone.
Ideally, the Samsung Experience Stores will also help the company beat slowdown in smartphone sales. In January, Samsung detailed a discernible drop in income and profits. Most of Samsung's business units, including chips and displays, are feeling the impact of stiff challenge and more fragile interest in the smartphone showcase.
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In the interim, Apple is also expected to better its retail presence. Apple's present head of retail, Angela Ahrendts could leave Apple in April. Ahrendts is credited with reforming the idea of retail by transforming Apple Stores into social occasion places with the state-of-workmanship design. Apple's HR boss – Deirdre O'Brien, is relied upon to assume control over Ahrendts' responsibilities.
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